How Powerful is the Mass Media?
Our rulers can’t fool all of the people all of the time, argues Sadie Robinson
The idea that the mass media controls our ideas is a very common one. According to this theory, the media acts as a kind of syringe that injects propaganda directly into our minds.

People are seen as sheep that follow the media more or less unthinkingly. The conclusion is that we are powerless in the face of mass propaganda that brainwashes us into compliance.
This view of the media does not just exist at the margins of society. It’s also a dominant idea within mainstream politics. Leading figures in all the main political parties see winning over the mass media as the key to winning elections – rather than having decent policies that ordinary people could support.
The notion that the media is all-powerful is also used to write off any sense that people can fight back against the system, or that they can be won away from racist or sexist ideas.
All this raises two questions. Who actually controls the mass media? And how much impact does it really have on the ideas people hold?
Under capitalism the mass media is owned by a handful of rich and powerful people that form part of the “ruling class” – the tiny number of people at the top of society who own the factories, offices and other workplaces.
Rupert Murdoch, for instance, owns over 175 print publications across the world, including the Sun, the Times and the News of the World here in Britain.















